The CMO Podcast with Fexingo · 2026-08-03 · 9 min
In this episode of The CMO Podcast, Lucas and Luna explore how airlines have mastered dynamic pricing - and why CMOs across every industry are now borrowing their playbook. They break down the revenue management behind fare classes, look at how budget carriers like Ryanair use add-on fees to push base fares down, and explain why the same algorithm that prices your seat also decides when to show you a discount. Lucas shares a concrete example from the airline industry's post-pandemic recovery in 2023 and 2024, when carriers used real-time demand data to price flights within hours of a surge. Luna challenges the consumer trust trade-off, and they discuss how hotel chains and streaming platforms are adopting similar models. By the end, you'll understand the difference between surge pricing and true dynamic pricing - and why your next Uber ride or hotel booking is shaped by the same logic as your last flight. A practical takeaway for any marketer: dynamic pricing isn't about charging more, it's about matching price to willingness to pay, and that data is the new currency.
How Glossier Built a Community-First Beauty Brand72 / 100How CMOs Use Podcast Sponsorships to Win B2B BuyersHow CMOs Use Geo-Experiments to Prove Ad ImpactHow LEGO's Fan Community Became a Marketing EngineHow Supreme's Weekly Drops Create Urgency and Loyalty