Hosted by Kc Chohan
Learning from the best in the business leads to success, and all successful people have mentors in their lives. Each Tuesday and Thursday, join Kc Chohan, the CEO and Founder of Together CFO, as he interviews guests who are at the top of their fields and sharing the stories that enable their success.
85 episodes · publishes weekly · latest 2023-08-09 · ~30 min/episode
Rank
#4410
Substance
53.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#4410 of 6183
Substance
Top 71%
outscores 29% of the index
The CEO Story ranks #4410 on The B2B Podcast Index with a substance score of 53.0 out of 100, scored across 1 recent episode. It scores highest on specificity & evidence and insight density. The episode has a handful of genuine specifics - exact player counts, a named first-round pick, named venues and interview subjects - but the business-side claims (scaling 'rapidly,' 'thousands of dollars' in speaking fees, ad performance) are largely unquantified, and the host's own figures (52.5% tax savings) are self-referential rather than guest-provided evidence.
Averaged across 1 recently scored episode, with cited evidence.
A few practical B2B-adjacent nuggets appear late (referral asks of 3 names, Instagram DM ads, lookalike audiences from existing buyers, book-as-evergreen-content), but the bulk of the episode is biographical storytelling, sports analogies, and motivational platitudes that offer no actionable density for operators.
“one of our best source of lead gen comes from our existing clients... we'll say, well, who are three people that you think could benefit from working with us”
“I haven't created a piece of content in a couple months because I just go to a page of my book, see whatever the first paragraph is, and that's the content for the day”
The episode leans almost entirely on recycled motivational frameworks - 'your network is your net worth' is attributed on-air to Jim Rohn, Kobe fundamentals stories are ubiquitous, and the 'life is a game' sports metaphor is a genre cliché; there is no contrarian or first-principles argument presented.
“Your network is your net worth, Jim Rohn says. And it comes up all the time in personal development”
“I believe that life is a game. And, uh, I want to win this game of life badly”
Jake Kelfer is a genuine practitioner who built and ran a real event business (NBA draft combine) with measurable outcomes and has scaled a book-coaching operation, but he operates at a relatively small scale and is primarily a motivational author/coach rather than a senior B2B operator with deep functional expertise.
“We have 24 guys, uh, attend. All 24 guys get signed either to the NBA or overseas”
“We ended up Helping over the next three years, 70 plus guys. We had one first round draft pick in Desmond Baynes”
The episode has a handful of genuine specifics - exact player counts, a named first-round pick, named venues and interview subjects - but the business-side claims (scaling 'rapidly,' 'thousands of dollars' in speaking fees, ad performance) are largely unquantified, and the host's own figures (52.5% tax savings) are self-referential rather than guest-provided evidence.
“We had one first round draft pick in Desmond Baynes, who's one of the best shooters in the NBA right now. We had Langelo ball attend”
“whether it was IMG Academy in Florida, whether it was the Mamba Sports Academy in Thousand Oaks”
The host occasionally lands a sharp follow-up ('Why 24?', 'How do you target someone who wants to write a book?') but repeatedly hijacks the conversation with extended personal anecdotes about Tony Robbins, Ray Dalio, EOS, and his own company, and never pushes back on any claim the guest makes.
“Why 24?”
“I'm a huge Tony Robbins fan... one of the things he always talks about is the power of your network. Your network is your net worth, Jim Rohn says”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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