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Index/Marketing/The Catching Fire Podcast
The Catching Fire Podcast artwork

SEO that Pays: Driving Revenue, Not Just Traffic

The Catching Fire Podcast · 2025-06-04 · 40 min

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Episode notes

Your website gets traffic but your brand isn’t seeing revenue. SEO expert Eli Schwartz reveals why most SEO strategies fail at making money and shares the product-led approach that transformed companies like Zillow into billion-dollar machines. Discover on this Catching Fire episode why branded searches convert like crazy, which technical tactics still matter, and how to build search strategies that turn browsers into buyers instead of just ranking for keywords nobody cares about.

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