30-year MarComm veteran reveals why your brand is losing customers

Episode notes

Here’s a fiery discussion with the final boss of marketing that you must face, Scott Robertson. Scott is a Fractional CMO who has over 30 years experience in marketing, and has gone on to start his own PR & marketing agency RobertsonComm. He has also published his own magnum opus called - “Just Stop It:Your Survival Guide to Marketing Myths, Mistakes and Misgivings.” In this week’s Catching Fire episode, Scott just rips the bandaid off marketers and founders by explaining why their brands are not successful, how to stop talking about yourself and more about your customer, and how AI shouldn’t be the thing that breathes life into your brand.

• From 82 Videos a Day to AI Empire with John Gargiulo74 / 100
• Inside Waymo’s Growth Playbook65 / 100
• SEO that Pays: Driving Revenue, Not Just Traffic
• The Future of PPC: How Humans Win in an AI World with Fred Vallaeys
• Problem, Product, Profit: How Jessica Turned Constipation into Cash