The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Marketing/The Cambridge Marketing Podcast
The Cambridge Marketing Podcast artwork

Why SEO Isn’t Enough: AEO and GEO Explained Simply

The Cambridge Marketing Podcast · 2026-06-12 · 18 min

0:00--:--

Episode notes

In this episode, Rachel Sterling from Identity Digital joins us to explore how search is changing in the age of AI. We discuss the shift from SEO to AEO and GEO, what marketers can do to make sure AI surfaces their content, and why building trust online matters more than ever.

More from The Cambridge Marketing Podcast

All episodes →
  • The Marketers' Toolkit - 'K and L'34 / 100
  • Fashion Communication: From Catwalks to TikTok
  • Growing a Marketing Agency
  • The Marketers' Toolkit - 'J'
  • How Businesses Can Create Real Social Value
Explore the best B2B Marketing podcasts →
All The Cambridge Marketing Podcast episodes →