Why Performance Marketing Is Broken - Rethinking ROI in Content Strategy with Robert Rose

Episode notes

Marketers love to measure everything. Robert Rose joins A. Lee Judge and Rocio Osuna on The Business of Marketing to ask a harder question: what happens to all the value marketing creates that no spreadsheet can capture? Lee makes the controversial case for pausing measurement, and Robert explains why so much of marketing's real impact, the trust, the referrals, the lurkers, never shows up in a quarterly report. From there the conversation moves into AI and the future of marketing careers, why proof of work now beats a resume, how the role of universities is shifting, the rise of fractional work, and Robert's idea that the value of content is created at consumption, not creation. CHAPTERS 00:00 The value marketers never put on the spreadsheet 01:45 Quality vs. quantity in content marketing 04:09 Why LinkedIn matters for AI search visibility 07:06 Should marketers pause measurement?

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