The Business Of Marketing · 2026-06-18 · 49 min
Feeling burnt out and stuck at a career crossroads, Heike Young channeled her experiences as a working mother and marketer into creating authentic, resonant video content on LinkedIn. The conversation explores the growing demand for employee-generated content (EGC) in a world saturated with AI-driven material, emphasizing authenticity, creativity, and the importance of building trust through human voices. Listeners gain insight into practical strategies for launching impactful EGC programs, the advantages and pitfalls for organizations, and the ongoing evolution of personal and professional branding in today’s digital landscape. Rocio Osuna - Heike Young - A. Lee Judge ⏰ Timecodes ⏰ 0:00 - Heike Young shares her origin story as a LinkedIn video creator and creative outlet 1:08 - Rocio Osuna introduces the rise of employee-generated content (EGC) amid the AI surge 2:06 - A.
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