The Business of Benefits Podcast · 2026-04-09 · 50 min
In this explosive episode of The Business of Benefits, host Chelsea Ryckis and Fiduciary Benefits Consultant Talia Hansen sit down with entrepreneur and billionaire Mark Cuban to discuss the massive disruption happening in the healthcare industry. Mark shares the origin story behind Cost Plus Drugs and Cost Plus Wellness, and why employers hold the ultimate power to fix the broken healthcare system. We cover how employers can stop overpaying for healthcare, the critical importance of aligned incentives, and why direct-to-employer programs are the future. Mark breaks down the hidden games played by traditional PBMs and carriers, and how taking an "outside-in" approach is the only way to truly advocate for patients. We also explore the value of having an internal "Healthcare CEO" to manage claims, and Mark shares his visionary idea for replacing health insurance premiums with a revolutionary healthcare banking model. What you’ll learn: • The "aha moment" that led Mark Cuban to start Cost Plus Drugs and expose the massive markups in the pharmaceutical industry. • Why the traditional RFP process is designed to protect incumbents and keep employers in the dark.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
83. “I Don’t Know” Won’t Cut It in a Department of Labor Audit w/ Patrick Williams81 / 10080. Built Different: The Ethos Story w/ Chelsea Ryckis & Donovan Ryckis59 / 10082. A Panel Discussion with 2 Employer Case Studies w/ Jaimie Jarvis & Stephanie Porrino81. Why Your Wellness Program Isn't Working: The Data-Driven Fix for Employee Burnout w/ Dr. Romie Mushtaq79. Stop Ignoring Women's Health Benefits w/ Brittany George
