
Hosted by Chris Cooper
Listed under Business
★5.0on Apple Podcasts · 6 recent reviews
One of the world's longest-running business podcasts, The Business Elevation Show inspires you to grow your wisdom and elevate humanity through business - as doing good matters.
695 episodes · publishes weekly · latest 2026-10-30 · ~56 min/episode
Rank
#4664
Substance
53.0
/ 100
Breakdown
Scored 2026-11
Updated monthly
Across the index
#4664 of 6219
Substance
Top 75%
outscores 25% of the index
The Business Elevation Show Where Good Matters ranks #4664 on The B2B Podcast Index with a substance score of 53.0 out of 100, scored across 2 recent episodes. It scores highest on guest caliber and insight density. Barbara Nixon is a genuine 30-year practitioner in leadership development with a real client base of MDs and CEOs, which places her above pure thought-leader status; however, she has not led a significant enterprise herself and the transcript reveals no exceptional depth of operational seniority that would push the score higher.
Averaged across 2 recently scored episodes, with cited evidence.
The episode surfaces a handful of genuinely useful concepts - 'hiding place tasks,' the two-hours-a-week thought experiment, and the vortex effect when a leader steps up - but these are buried under extended biographical chat, a Broadmoor tangent, a barber anecdote, and repetitive validations. The ratio of actionable idea to filler is poor for a 54-minute runtime.
“I think there's, we also have, have something, what I call hiding place tasks that we do though we're actually contributing that, we're adding value but we don't have to think about it”
“There's a great question that um, I ask is if you only worked two hours a week, what would it, what would you do?”
Most of the frameworks are standard leadership-coaching fare - fear of delegation, mindset before tools, work-life balance - and Barbara even reaches for 'what got you here isn't going to get you there' verbatim. The 'hiding place tasks' label and the vortex metaphor show some fresh framing, but they are exceptions rather than the rule.
“what got you here isn't going to get you there”
“they create a bit of a vortex and everybody else grows to fill it”
Barbara Nixon is a genuine 30-year practitioner in leadership development with a real client base of MDs and CEOs, which places her above pure thought-leader status; however, she has not led a significant enterprise herself and the transcript reveals no exceptional depth of operational seniority that would push the score higher.
“I've been in the people development space for. It's coming up to 30 years now”
“I do a lot of coaching. I do a, ah, lot of leadership developments. A group coaching. Do group events as when I work with managing directors, um, who have got caught in the weeds”
The episode is almost entirely abstraction and illustration - the four UK retailers are unnamed, client outcomes carry no metrics, and every anecdote (barber, birthday card, Leeds Beckett speech) is personal colour rather than evidence. No numbers, timelines, or named organisations appear in the substantive coaching discussion.
“she worked with four big retailers in the UK”
“Fear that everything's gonna, that you're gonna fail, especially if you've got loads of people's mortgages on your hands”
Chris Cooper asks decent follow-up questions and occasionally introduces useful friction (360 feedback limitations, letting go too soon with the barber), but he frequently redirects airtime to his own stories and anecdotes, and the questions rarely press Barbara for evidence, pushback, or deeper mechanism. The conversation is warm and pleasant but not probing.
“So what sort of practical suggestions do you have and um, what is the right time to be really looking at this”
“Do you think the other thing I did, I was a, an insight for me and I don't know if you had the same experience but with 360 degree feedback”
2026-06-26
2 periods tracked.
2 scored on substance · 78 tracked in total.
Chris is an amazing host and ever great human being. Love his questioning style and his preparation is second to none.
- BradBeeler1865
every episode makes me feel better, hopeful, inspired. thank you Chris for all your time invested in this podcast. i want to become a leader because of you. xx
- Patrick Collins
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