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#5962The Business Cloud33.0 / 100Get badge
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The Business Cloud

Hosted by Ryan Atkinson

The Business Cloud interviews entrepreneurs to talk about starting their companies.

85 episodes · publishes weekly · latest 2023-06-07 · ~34 min/episode

Rank

#5962

Substance

33.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Startups & Founders rank

#877 of 923

Best B2B Startups & Founders Podcasts →

Across the index

#5962 of 6183

Substance

Top 96%

outscores 4% of the index

Why it scores where it does

The Business Cloud ranks #5962 on The B2B Podcast Index with a substance score of 33.0 out of 100, scored across 1 recent episode. It scores highest on specificity & evidence and insight density. A handful of concrete numbers appear (2004 founding, $6,000/month, $7.8B market cap, 25% churn, 50 phone calls), but they are all high-level historical facts with no sourcing, context, or operational detail behind them.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

8.0 / 20

The episode is roughly one minute of surface-level historical retelling with almost no actionable or non-obvious insight for a B2B operator. The one substantive data point - 25% annual restaurant churn - is mentioned but never explored.

“a quarter of all restaurants closed every single year. His churn rate was crazy high”

“Instead of advertising dollars, they're going to charge restaurants per order. The biggest light bulb moment in Grubhub history”

Originality

6.0 / 20

This is a well-worn founding myth retold with zero contrarian angle, first-principles analysis, or fresh framing. The ad-to-transaction-fee pivot is textbook business school case material.

“Here's how Grubhub changed their business model to grow from $6,000 a month to a market cap of $7.8 billion”

“The biggest light bulb moment in Grubhub history. And now that's what they do to this day.”

Guest Caliber

5.0 / 20

There is no guest whatsoever - the episode is a solo narration monologue about third-party figures (Mike Evans, Matt Maloney) who are not present to provide firsthand depth or nuance.

“So Mike Evans started Grubhub in 2004”

Specificity & Evidence

9.0 / 20

A handful of concrete numbers appear (2004 founding, $6,000/month, $7.8B market cap, 25% churn, 50 phone calls), but they are all high-level historical facts with no sourcing, context, or operational detail behind them.

“grow from $6,000 a month to a market cap of $7.8 billion”

“You got 50 phone calls from our special number”

Conversational Craft

5.0 / 20

The episode is a brief monologue with no interview, no questions, no follow-up, and no pushback of any kind; the format makes conversational craft entirely inapplicable.

“he sat down with his co-founder, Matt Maloney, and they asked, how can we double our revenue and really scale this thing?”

Standout episodes

  • Here's how Grubhub was founded

    2023-06-07

    33

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • Here's how Grubhub was founded

    2023-06-07 · 1 min

    33 / 100

Frequently asked

What is The Business Cloud's substance score?
The Business Cloud scores 33.0 out of 100 for substance and ranks #5962 on The B2B Podcast Index. That puts it ahead of 4% of the B2B podcasts we rank and #877 of 923 in Startups & Founders. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is The Business Cloud worth listening to?
The Business Cloud is ranked on The B2B Podcast Index with a substance score of 33.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts The Business Cloud?
The Business Cloud is hosted by Ryan Atkinson.
How often does The Business Cloud publish?
The Business Cloud publishes weekly, has 85 episodes, released its most recent episode on 2023-06-07.
Which The Business Cloud episode should I start with?
Our highest-scoring recent episode is "Here's how Grubhub was founded" (33/100) - a good place to start.

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Topics this show covers

The themes that come up most across this show's episodes.

Churn rateGrubhubCustomer acquisitionMike EvansMatt Maloneyrestaurant advertising modelper-order commission modelmarketplace pricing

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