The Built to Exit Podcast with Jason Sisneros · 2026-05-08 · 1h 4m
Todd Davis built LifeLock from a 7-person call center into a $2.3 billion acquisition by Symantec... and nearly lost the company 4 times along the way. Get The Exit Code Blueprint (Free): This conversation between Jason Sisneros and Todd Davis breaks down the decisions, mistakes, and pivots that kept LifeLock alive through FTC battles, a CMO who blew the budget by $2M, and a single day that erased $1 billion in market cap. What's covered: → The "decisive point" framework Todd used to cut through 3,000 distractions and focus the whole company on one number → Why giving out his Social Security number on live TV was a calculated risk, not a stunt - and how it filled the call center before he got back to his car → The $24M legal fight that nearly killed LifeLock at over $100M in revenue - and why Todd picked Goldman Sachs specifically to "fight dirty" when it came → What it looked like the Sunday before telling 700 employees they were going to war with the FTC → Why only 3.5% of businesses that go to market actually close - and what the 93% miss
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