The Boutique Hotel Playbook: Secrets & Strategies Revealed · 2026-06-10 · 21 min
If you're serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: What if the next big boutique hotel opportunity isn't about buying property at all? In this episode of the Boutique Hotel Playbook, I sit down with Maura Watson, the realtor at the center of Negril's booming hotel investment market. She's the one who turned a $3M cliffside listing into a 26-person investment group, and she just sold out 14 hotel rooms in two days. We get into: How everyday investors, returning residents, and small groups are buying into boutique hotels without massive capital The equity move most property owners never think to make Why location and rentability decide whether your investment performs The management decision that separates profitable properties from stressful ones Why a beautiful view will never carry your bookings on its own Because buying the property is one thing. Turning it into a profitable, well-managed, guest-ready experience is a completely different conversation.
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