The Boutique Hotel Playbook: Secrets & Strategies Revealed · 2026-05-26 · 36 min
If you're serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: Most boutique hotel owners run Meta ads the wrong way. They boost a post, spend a few hundred dollars, get nothing back, and walk away thinking paid advertising does not work for hotels. Meanwhile, major hotel groups are testing hundreds of creatives at a time and pulling direct bookings away from OTAs every single day. In this episode, Yanique sits down with Dennis Schneider, a digital advertising expert with over $20 million in managed ad spend across Meta, Google, YouTube, and LinkedIn, to break down what boutique hotel ad strategy actually looks like when it works.
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