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Understanding the Employee Ownership Trust Model with Sinx from ustwo

The Beautiful Business Podcast · 2025-04-08 · 54 min

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Episode notes

John "Sinx" Sinclair is an entrepreneur and co-founder of Ustwo, a globally renowned digital product studio celebrated for its cutting-edge work in design, technology, and innovation. Founded in 2004 alongside childhood friend Matt Miller (Mills), they started working together to explore and build digital products when they were just starting to become a thing.Ustwo grew rapidly, initially specialising in mobile design, and is now celebrated for its mix of client services, self-developed intellectual property, and joint ventures. Over two decades they have built a culture of trust, collaboration and honesty where everyone can inspire each other to bring out their most creative and considered thinking. They value diversity and inclusion, believing we work better when every individual brings their perspective to the table. An award winning agency, Ustwo’s accolades include a BAFTA for the cultural phenomenon ‘Monument Valley’ (launched on the stage of Apple’s WDWC) and were recognised at the Fast Company Innovation by Design Awards.

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