The Beautiful Business Podcast · 2023-12-13 · 33 min
In this week’s podcast, Yiuwin Tsang talks once again to Nikki Lindgren and discusses the path of growth her agency Pennock has taken, seeing them grow from 0 to 8 people. Nikki shares her early experiences as well as her learnings from creating successful business growth and team culture. Listen to the podcast to learn:How to scale direct-to-consumer businesses Starting an agency by identifying gaps for clients that aren’t already being fulfilled How to create a culture of curiosity in marketing teamsHow to successfully structure a team in a digital marketing agencyBuilding a high-performing team in a fast-paced agency environmentRemote work culture and flexible scheduling.Prioritising team well-being in business growthAbout Nikki LindgrenNikki Lindgren is a leader in scaling DTC businesses to grow their customer acquisition and revenue through marketing strategies that combine talent, automation, and tools to drive upwards of +65% month-over-month growth for her clients.As the founder and managing partner of Pennock, Nikki has managed over $100 million in digital media ranging from high-growth tech startups to established household brands.
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