The Beautiful Business Podcast · 2024-11-05 · 53 min
Blair Enns, the visionary behind Win Without Pitching, joins us to chat about how creative professionals approach sales. Sharing his insights from a tranquil mountain village in British Columbia, Blair challenges the traditional sales narrative with integrity-based selling and value-based pricing. With his latest book, "The Four Conversations," Blair encourages shifting from providing solutions to probing with the right questions, setting the stage for those eager to refine their sales strategies in the creative sector.We tackle the stigma around sales roles, redefining them for experts, advisors, and practitioners. Blair advocates for a shift from sales pitches to advisory roles, focusing on establishing trust and authenticity from the get-go. This approach not only secures more business but also leads to richer collaborations. By maintaining an expert persona throughout, we explore how genuine connections lead to more successful client partnerships.Explore the nuances of avoiding needy sales dynamics and the significance of listening over persuasion.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How to Drive Profitable Growth with Daniel Priestley and Peter Czapp85 / 100
Sally Percy on Leading Through Turbulence, Values-Driven Leadership, and the Truth About Elon Musk
Planning a Beautiful 2026: The Golden Rules That Will Guide Us
Will It Make the Boat Go Faster? with Olympic Gold Medallist, Ben Hunt-Davis
How to Do Performance Management with Kate Waterfall Hill, Author of 'How to Lead'
