The Beautiful Business Podcast · 2023-12-01 · 26 min
Join host Yiuwin Tsang and Nikki Lindgren, the founder of Pennock, a female-led agency specialising in helping direct-to-consumer brands in the beauty and lifestyle space, as they discuss Nikki’s journey from the corporate world to launching her own boutique agency. Nikki describes the unique challenges and advantages of being a female-led agency, especially in an industry where male-led organisations still dominate the landscape. Nikki discusses how Pennock's focus on beauty and lifestyle aligns with the predominantly female demographic of their target audience, creating a natural connection and understanding of client needs.The episode also explores Nikki's leadership style and the shift towards more collaborative, reflective decision-making. The importance of calculated and considerate leadership is discussed, drawing from Nikki's experiences in allowing her team the space to self-discover and contribute to the agency's direction.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How to Drive Profitable Growth with Daniel Priestley and Peter Czapp85 / 100
Sally Percy on Leading Through Turbulence, Values-Driven Leadership, and the Truth About Elon Musk
Planning a Beautiful 2026: The Golden Rules That Will Guide Us
Will It Make the Boat Go Faster? with Olympic Gold Medallist, Ben Hunt-Davis
How to Do Performance Management with Kate Waterfall Hill, Author of 'How to Lead'
