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Capitalism for Good: How Change Please Tackles Homelessness with Cemal Ezel

The Beautiful Business Podcast · 2025-10-07 · 59 min

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Episode notes

Cemal Ezel is the founder of Change Please, an award winning social enterprise that helps people experiencing homelessness rebuild their lives through work, housing, and wrap around support. A former commodities broker, Cemal’s turning point came during travels in Vietnam, where a silent tea house showed him business and social good can coexist. Since 2015 he has built a job first pathway that combines professional barista training, London Living Wage roles, fast tracked housing, and in house therapy then partners with major employers for onward careers. Operating across the UK and internationally, Cemal’s mission is to use trade (not aid) so capitalism becomes a force for good. This Episode Covers Origin Story & The Rocking Chair Test: How a 29 year old “midlife crisis” and a Vietnam epiphany led to Change Please. Job First Model: Why work, skills, and a living wage (~£31k) are the fastest route off the streets paired with therapy, bank accounts, and onward jobs after ~6 months. Housing Without Friction: How Change Please removes barriers by paying deposits, underwriting rent, and paying landlords directly while people get established.

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