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Balancing profit and purpose: An agency approach with Gavin Willis, Founder & CEO of Search Seven

The Beautiful Business Podcast · 2024-02-29 · 37 min

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Episode notes

In this episode of the Beautiful Business Podcast, host Yiuwin Tsang and guest, Gavin Willis, Founder of Search Seven, discuss the intricacies and benefits of balancing profit with purpose in business, particularly through charity partnerships and fundraising. Gavin shares insights and experiences from his journey, offering valuable perspectives on integrating social impact into a business model.Gavin discusses the evolution of the company's charity initiatives, moving from a profit-based approach to dedicating a minimum percentage of profits to charitable causes. He touches upon the practical aspects of managing events and communities within a marketing agency, including the significance of passion, commitment, and structure in driving social impact initiatives.

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