The Bar Business Podcast · 2026-02-23 · 12 min
Why are you paying for ads… but your bar isn’t getting talked about? Your costs are controlled. Margins look healthy. The menu is optimized. On paper, you’re doing everything right. But great drinks aren’t marketing. They serve guests. They don’t create moments. And they won’t give people a reason to pull out their phones. A small theatrical upgrade might increase cost. It might also increase perceived value, dwell time, and organic reach. In this episode, we break down how to design a menu that markets your bar for you. If your cocktails taste great but no one’s sharing them, this one’s for you. Start Here Own, run, or manage a bar? Join Bar Business Nation. An EXCLUSIVE private Facebook group for bar owners and operators who want better ways to run the business. Ask questions, hear what other owners are dealing with, and get ideas you can actually use. Join here: → Additional resources Grab the books “How to Make Top-Shelf Profits in the Bar Business!” and “Menus that Sell” here: →
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Bar Marketing Strategy: How to Avoid Slow Nights Before They Happen43 / 100Bar Owner Burnout Does Not Always Look Like Burnout65 / 100Why Your Bar Revenue Looks Good But Your Margins Tell A Different Story68 / 100Bar Marketing That Works Without Spending a Dime67 / 100How to Build a Training Program That Actually Sticks48 / 100
