The B2B Playbook · 2026-07-19 · 55 min
In this video, I sit down with rev ops expert Pasha and Adem to unpack why revenue is really an architecture problem, not a sales problem. We get into cutting through the AI noise, why your CRM ends up as a record of optimism, and what it actually takes to get sales, marketing, and success working as one unit. We cover: → Why the hardest part of rev ops today is separating what's real from the AI hype → How stacking tools and methodologies on a broken operating system only compounds the mess → Why your CRM fills up with inflated pipeline and deals that advance on optimism → How misaligned incentives pull sales, marketing and success in different directions → The simple cataloging questions most teams still never ask their buyers If you are a founder, rev ops leader or B2B marketer drowning in tools and dashboards but still can't get clean data or a straight answer on which accounts are actually in market.
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