62. Why most b2b marketers feel stuck (and how to become strategic)

Episode notes

You're working hard, but leadership doesn't listen. Priorities keep changing, and when someone asks what marketing should be doing, you freeze. I call this challenge the b2b marketing gap and in this video I'll break down exactly how to overcome it. Join the free live class: Join the waitlist for B2B Breakthrough Academy April cohort: In this episode, I'm reading through my six-page document about where you are right now as a B2B marketer, why you're stuck, and what's really happening behind the scenes. What's covered: Why you feel stuck even though you know marketing What the B2B Marketing Gap actually is Why your current b2b "marketing strategy" isn't working What needs to happen to close the gap How to stop internalising everything and start consulting internally This isn't polished or scripted, it's just me, thinking out loud about what you're going through and how to fix it. Next steps:Join me for the free live class on Thursday 26th March at 11am UK where we'll work through this together. You'll do exercises, identify the real business problem your company is trying to solve, and see the path from scattered to strategic. Over 780 marketers have registered so far!