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Index/Marketing/The B2B Growth Blueprint
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Why Two Businesses With the Same Profit Sell for Different Prices

The B2B Growth Blueprint · 2026-06-12 · 28 min

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Episode notes

A company that earns a million dollars in profit can sell for wildly different prices - sometimes millions apart - depending not on the number itself, but on how defensible, repeatable, and clean that number really is. Most business owners know their company inside and out, yet have never examined the mechanics behind their own financials the way a buyer's due diligence team will. That gap is where deals fall apart, and where sellers quietly leave money on the table. In this episode, Caleb Basile, founder of QOE Prep, shares how he built a firm dedicated exclusively to quality of earnings ( QoE ) reporting for lower middle market transactions. After working at top 10 CPA firms and building a white-label QoE model behind the scenes, Caleb went all in on a specialized, faster approach - completing reports in two to three weeks, roughly half the industry standard, without sacrificing rigor. Drawing on experience across more than 500 deals, Caleb explains what a quality of earnings report actually reveals , why concentration risk and adjusted EBITDA matter so much to buyers, which add-backs hold up and which don't , and why speed and transparency keep deals alive.

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