The B2B BRAND180 Podcast with Linda Fanaras · 2024-02-01 · 28 min
In this episode of B2B Brand180, Linda welcomes Ian Baer, founder of Sooth, to explore the impact of emotional engagement in B2B marketing. Ian brings a wealth of experience from his leadership roles across various major brands and discusses how tapping into emotional drivers can significantly enhance brand strategies. The discussion also explores the shifting landscape of the B2B sales journey, emphasizing its departure from traditional linear models to more complex, customer-centric approaches. Tune in to learn more about the interconnectedness of branding, marketing, and sales in the B2B sector. More about Ian Baer: and Sooth You can follow Linda at: and visit Millennium Agency at Linda's LinkedIn: Millennium Agency: Brand Strategy | Marketing | Web Design: How ready is your brand for growth? Take the free Brand180 Reality Check: 12 quick questions to uncover your biggest brand blind spots before your next stage of growth. YouTube Channel: Linda's Books: Claim Your White Space Passion + Profits: Fueling Business and Brand Success
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