Mastering B2B Relationship Selling with Dawn Grooters, Inside & Hybrid Sales Professional

Episode notes

In this episode of the B2B Brand180 Podcast, Linda interviews Dawn Grooters, a business development expert with 20 years of B2B sales experience. Dawn shares her journey from top-performing field rep to inside sales leader, and how she developed a hybrid sales approach that blends the best of both worlds. They explore the benefits and challenges of internal vs. external sales teams, and how B2B companies can scale their sales efforts effectively. Dawn also introduces her Hybrid Sales Advantage training program, offering strategies that combine field and inside sales techniques. The conversation covers key topics like CRM setup, integrating marketing and sales, and why consistent follow-up is essential for driving results.