The B2B BRAND180 Podcast with Linda Fanaras · 2024-08-22 · 21 min
In this episode of B2B Brand180, Linda interviews Drew Neisser, CEO at CMO Huddles, podcast host, business coach and author. They discuss the challenges CMOs face in a recession including budget cuts, the importance of brand reputation, and the role of AI. Drew shares insights from his extensive career and explores current industry trends, providing practical advice for navigating economic downturns and leveraging new technologies. 03:03 Challenges and Strategies in B2B Industries 05:47 The Evolving Role of the CMO 07:59 Navigating Budget Cuts and AI in Marketing 15:02 Addressing the Hidden Recession in B2B 16:36 Effective Strategies for B2B CMOs More About Drew: Linda's LinkedIn: Millennium Agency: Brand Strategy | Marketing | Web Design: How ready is your brand for growth? Take the free Brand180 Reality Check: 12 quick questions to uncover your biggest brand blind spots before your next stage of growth. YouTube Channel: Linda's Books: Claim Your White Space Passion + Profits: Fueling Business and Brand Success
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