The B2B BRAND180 Podcast with Linda Fanaras · 2024-03-28 · 34 min
In this episode of B2B Brand180, Linda interviews Frank Husmann, CEO and Founder of Maxiality. They discuss effective branding and growth strategies in B2B, focusing on authority marketing. Frank shares his experiences as a SaaS founder and B2B tech advisor, highlighting the importance of showcasing expertise to establish industry authority. They talk about the challenges of standing out in a competitive market, building trust, and using content to develop authority. The conversation also covers offline marketing, podcasting, and the evolving role of SEO in B2B marketing. Frank offers practical advice for businesses looking to implement authority marketing strategies. 01:42 Diving Deep into Authority Marketing 05:39 The Evolution of Content in B2B Marketing 10:30 Building Authority with Unique Strategies 25:42 Leveraging Offline Tactics in a Digital World 27:31 The Future of SEO in B2B Marketing 31:31 Final Thoughts and How to Connect More on Frank Husmann: Linda's LinkedIn: Millennium Agency: Brand Strategy | Marketing | Web Design: How ready is your brand for growth?
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