Branding Through Community Engagement, with Hannah Moore from Ascendco Health

Episode notes

In this episode of the B2B Brand180 podcast, Linda interviews Hannah Moore from Ascendco Health about enhancing brand presence through community engagement and storytelling. Hannah offers insights into the rebranding process and the strategic importance of community-focused positioning. She discusses the necessity of being people-oriented, beyond mere product features, and the power of crafting authentic brand narratives. The conversation explores understanding customer needs, gradually implementing changes that resonate with core brand values, and leveraging social media platforms like LinkedIn to nurture community interaction. Hannah highlights storytelling's pivotal role in marketing, creating memorable 'Disney magic moments,' and provides guidance for young professionals on building credibility and advancing their careers. 03:22 The Art of Rebranding: Insights from Ascendco Health's Experience 05:08 Cultivating Community Engagement and Creating 'Disney Magic Moments' 08:19 Storytelling and Personal Branding in B2B Marketing 11:51 Advice for Emerging Marketers: Building Skills and Network