The B2B BRAND180 Podcast with Linda Fanaras · 2024-04-04 · 17 min
In this episode of the B2B Brand180 podcast, Linda interviews Hannah Moore from Ascendco Health about enhancing brand presence through community engagement and storytelling. Hannah offers insights into the rebranding process and the strategic importance of community-focused positioning. She discusses the necessity of being people-oriented, beyond mere product features, and the power of crafting authentic brand narratives. The conversation explores understanding customer needs, gradually implementing changes that resonate with core brand values, and leveraging social media platforms like LinkedIn to nurture community interaction. Hannah highlights storytelling's pivotal role in marketing, creating memorable 'Disney magic moments,' and provides guidance for young professionals on building credibility and advancing their careers. 03:22 The Art of Rebranding: Insights from Ascendco Health's Experience 05:08 Cultivating Community Engagement and Creating 'Disney Magic Moments' 08:19 Storytelling and Personal Branding in B2B Marketing 11:51 Advice for Emerging Marketers: Building Skills and Network
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Guy Rubin - 2026 GTM BenchmarksCloud Radio · on B2B95 / 100
183: Why Trusted Data is the New AI Moat (w/ Rick Kranz @ AI Marketing Automation Lab)Move The Needle · on B2B91 / 100
Nerding Out on the Neuroscience Behind Buying Decisions with Bryan LawThe B2B CMO Podcast with Jon Miller and Sydney Sloan · on B2B88 / 100
Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership SummitThe CMO Podcast · on branding80 / 100
EP1012: The current trends in B2B payments for 2026IBS Intelligence Global FinTech Interviews · on B2B79 / 100
MicroConf Tactics: He Built Two Unicorns. Here’s The Only AI Startup He’d Build in 2026MicroConf On Air · on B2B79 / 100
Why Brands Are Losing Google Traffic: How AI Search Is Changing SEO and AEO58 / 100
The Room Goes Quiet: How to Close High-Stakes Service Deals by Owning Customer Risk59 / 100
Digital Accessibility Is Not Optional: How Inclusive Websites Unlock B2B Growth (with Mike Barton)59 / 100
The End of Discounting Games: A Transparent Approach to Pricing and Negotiation73 / 100
How Executives Should Be Using LinkedIn in 202671 / 100