The B2B BRAND180 Podcast with Linda Fanaras · 2025-02-14 · 13 min
In this episode of B2B Brand180, Linda interviews Kris Rudeegraap, co-founder and CEO of Sendoso, a leading direct mail and gifting platform. Chris discusses his extensive experience in sales and how Sendoso helps businesses streamline their direct mail and gifting processes. He shares valuable insights and examples on the benefits of personalized gifts in sales and marketing, detailed case studies, and how both small and large companies can leverage Sendoso to enhance their strategies and build stronger customer relationships. 01:40 Use Cases for Direct Mail and Gifting 02:51 ROI and Case Studies 04:43 Small Companies and Gifting Strategies 05:53 Integrating Gifting into ABM Strategies 10:12 The Psychology of Gifting 11:18 Surprising Lessons and Customer Behavior Kris on LInkedIn: Linda's LinkedIn: Millennium Agency: Brand Strategy | Marketing | Web Design: YouTube Channel: Linda's Books: Claim Your White Space Passion + Profits: Fueling Business And Brand Success
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