The Art of Sales with Art Sobczak · 2026-01-26 · 14 min
Last episode I banned 26 sales words and phrases. But the truth is… banning the words isn't the solution. Because the words aren't the problem. They're the emotional "cover" salespeople use when they don't feel confident - apologies, permission-begging, softeners, and filler phrases that are designed to make the seller feel safer. Unfortunately, they do the opposite for the buyer. In this episode, I'll show you how to eliminate insecure language by fixing the thinking behind it - and I'll give you a simple pre-call checklist that will change how you show up on every call. (This originally appeared in the free, weekly, Smart Calling Report email newsletter. See the current and back issues, and subscribe at ) Also referenced in this episode, the Smart Calling Sales and Prospecting Coaching App for B2B Professionals:
331 GUEST: What 20,000 Phone Hours Taught Him About Prospecting and Sales, with Justin Michael74 / 100330 GUEST- Debunking the Myths of Sales with What is Actually True, According to Science and Research, with Dr. Lorenzo Bizzi329 GUEST Joe Dalton- You Don't Have a Closing Problem, You Likely Have This Instead328 Why Prospects Quickly Decide to Get Rid of You, and What to Say Instead to Fix That326 The 26 Sales Words and Phrases I'm Banning in 2026