
Hosted by Ben Orenstein and Derrick Reimer
The Art of Product is a podcast chronicling the journeys of two entrepreneurs building software companies. Hosted by Ben Orenstein and Derrick Reimer.
220 episodes · publishes weekly · latest 2022-12-23 · ~42 min/episode
Rank
#1202
Substance
71.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#1202 of 6186
Substance
Top 19%
outscores 81% of the index
The Art of Product ranks #1202 on The B2B Podcast Index with a substance score of 71.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Both speakers are genuine practitioners - Adam Wathan built Tailwind CSS and Tailwind UI into commercially significant products, Ben Orenstein co-founded Tuple - and they discuss live operational decisions from their own businesses rather than theorising; the format is two hosts chatting casually rather than a deep expert interview, which limits the depth extracted from that credibility.
Averaged across 1 recently scored episode, with cited evidence.
A handful of genuinely useful operational ideas surface - the auto-close GitHub issue workflow, reformulated async check-in questions, and the fractionality argument for outsourcing over hiring - but they are buried in extended holiday-chat preamble, unresolved tangents (band-vs-company deferred entirely), and a lengthy Twitter conversation that reaches no actionable conclusion.
“I have this, like, very controversial opinion that I would like all GitHub issues and PRs to be closed by default by a bot. Every single one, as soon as it's opened and thrown into like a queue that we manage privately”
“On Monday morning there's what are you planning to get done this week? Which I think is a lot different than what are you working on this week?”
The GitHub auto-close-by-default framing (analogised to Apple bug reports) and the 'Twitter is a bug of the software development community' observation are genuinely fresh angles, but the bulk of the episode recycles well-worn indie-hacker topics: holiday shutdowns, Shape Up, before/after marketing, and delegation frameworks that circulate widely.
“It's kind of like a DDoS vector for your time effectively. Because there's no way, like, if I get an email that I just like, don't want to do anything with, I can just not reply to the person to ignore it. But if I get a GitHub issue, I have to close it for it to go away.”
“I kind of feel like the fact that the software development community sort of exists on Twitter is like a bug of the software development community.”
Both speakers are genuine practitioners - Adam Wathan built Tailwind CSS and Tailwind UI into commercially significant products, Ben Orenstein co-founded Tuple - and they discuss live operational decisions from their own businesses rather than theorising; the format is two hosts chatting casually rather than a deep expert interview, which limits the depth extracted from that credibility.
“We are in a very good place. We have like 35 open issues and pull requests across our entire organization. Uh, you know, which I think is like probably one of the best to run open source GitHub orgs on GitHub from that point of view.”
“I view this as totally as a management failure, but I think I basically was kind of operating still in the... we're all hanging out in the bedroom. I don't really need to think about how information flows across the team.”
There are useful concrete details - 35 open issues across the org, the Monday/Wednesday/Friday check-in structure with verbatim question wording, six weeks of unnoticed developer time lost, named services like dreamstudiocourse.com and Mailbrew, and a named first Shape Up cycle starting January - but financial figures, customer counts, and outcome metrics are almost entirely absent, and many claims stay exploratory.
“We have like 35 open issues and pull requests across our entire organization”
“I found out about a project or an effort that had been going on and it basically had taken, I think something like six weeks of developer time. And I was like, I kind of barely care about this thing”
This is fundamentally a relaxed year-end chat between two friends; Ben occasionally surfaces a useful probe ('What makes you feel like finding a service for that instead of hiring people...', 'What's stopping you from trying?') but most exchanges are affirming rather than probing, several threads are explicitly deferred, and no claim goes meaningfully challenged.
“What makes you feel like finding a service for that instead of like hiring people under Dorothy to build out a bigger support team is the right decision. Like what makes that appealing?”
“What's stopping you from trying? This seems like a good experiment to run.”
2022-12-23
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
Add this badge to your site - it links back here and updates automatically as you rank.
<a href="https://index.fame.so/show/the-art-of-product" target="_blank" rel="noopener">
<img src="https://index.fame.so/badge/the-art-of-product/badge.svg" alt="Ranked #180 on The B2B Podcast Index" width="360" height="136" />
</a>Track The Art of Product's rank
Get an email whenever this show moves up or down the Index. Monthly at most, no spam.
The themes that come up most across this show's episodes.
TechSurge: Deep Tech Podcast
Celesta Capital | Deep Tech Venture Capital Firm
A Product Market Fit Show
Mistral.vc
The Puck: Venture Capital and Beyond
Jim Baer
Engineering Founders
The Engineering Leadership Community (ELC)
Venture Unlocked
Samir Kaji
The Indie Hacker Podcast with Fexingo
Fexingo
Podcasts that dig into the same topics.