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#1202The Art of Product71.0 / 100Get badge
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The Art of Product

Hosted by Ben Orenstein and Derrick Reimer

The Art of Product is a podcast chronicling the journeys of two entrepreneurs building software companies. Hosted by Ben Orenstein and Derrick Reimer.

220 episodes · publishes weekly · latest 2022-12-23 · ~42 min/episode

Rank

#1202

Substance

71.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Startups & Founders rank

#180 of 923

Best B2B Startups & Founders Podcasts →

Across the index

#1202 of 6186

Substance

Top 19%

outscores 81% of the index

Why it scores where it does

The Art of Product ranks #1202 on The B2B Podcast Index with a substance score of 71.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Both speakers are genuine practitioners - Adam Wathan built Tailwind CSS and Tailwind UI into commercially significant products, Ben Orenstein co-founded Tuple - and they discuss live operational decisions from their own businesses rather than theorising; the format is two hosts chatting casually rather than a deep expert interview, which limits the depth extracted from that credibility.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

13.0 / 20

A handful of genuinely useful operational ideas surface - the auto-close GitHub issue workflow, reformulated async check-in questions, and the fractionality argument for outsourcing over hiring - but they are buried in extended holiday-chat preamble, unresolved tangents (band-vs-company deferred entirely), and a lengthy Twitter conversation that reaches no actionable conclusion.

“I have this, like, very controversial opinion that I would like all GitHub issues and PRs to be closed by default by a bot. Every single one, as soon as it's opened and thrown into like a queue that we manage privately”

“On Monday morning there's what are you planning to get done this week? Which I think is a lot different than what are you working on this week?”

Originality

14.0 / 20

The GitHub auto-close-by-default framing (analogised to Apple bug reports) and the 'Twitter is a bug of the software development community' observation are genuinely fresh angles, but the bulk of the episode recycles well-worn indie-hacker topics: holiday shutdowns, Shape Up, before/after marketing, and delegation frameworks that circulate widely.

“It's kind of like a DDoS vector for your time effectively. Because there's no way, like, if I get an email that I just like, don't want to do anything with, I can just not reply to the person to ignore it. But if I get a GitHub issue, I have to close it for it to go away.”

“I kind of feel like the fact that the software development community sort of exists on Twitter is like a bug of the software development community.”

Guest Caliber

17.0 / 20

Both speakers are genuine practitioners - Adam Wathan built Tailwind CSS and Tailwind UI into commercially significant products, Ben Orenstein co-founded Tuple - and they discuss live operational decisions from their own businesses rather than theorising; the format is two hosts chatting casually rather than a deep expert interview, which limits the depth extracted from that credibility.

“We are in a very good place. We have like 35 open issues and pull requests across our entire organization. Uh, you know, which I think is like probably one of the best to run open source GitHub orgs on GitHub from that point of view.”

“I view this as totally as a management failure, but I think I basically was kind of operating still in the... we're all hanging out in the bedroom. I don't really need to think about how information flows across the team.”

Specificity & Evidence

15.0 / 20

There are useful concrete details - 35 open issues across the org, the Monday/Wednesday/Friday check-in structure with verbatim question wording, six weeks of unnoticed developer time lost, named services like dreamstudiocourse.com and Mailbrew, and a named first Shape Up cycle starting January - but financial figures, customer counts, and outcome metrics are almost entirely absent, and many claims stay exploratory.

“We have like 35 open issues and pull requests across our entire organization”

“I found out about a project or an effort that had been going on and it basically had taken, I think something like six weeks of developer time. And I was like, I kind of barely care about this thing”

Conversational Craft

12.0 / 20

This is fundamentally a relaxed year-end chat between two friends; Ben occasionally surfaces a useful probe ('What makes you feel like finding a service for that instead of hiring people...', 'What's stopping you from trying?') but most exchanges are affirming rather than probing, several threads are explicitly deferred, and no claim goes meaningfully challenged.

“What makes you feel like finding a service for that instead of like hiring people under Dorothy to build out a bigger support team is the right decision. Like what makes that appealing?”

“What's stopping you from trying? This seems like a good experiment to run.”

Standout episodes

  • 220: Ben and Adam Wrap The Year

    2022-12-23

    71

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • 220: Ben and Adam Wrap The Year

    2022-12-23 · 1h 14m

    71 / 100

Frequently asked

What is The Art of Product's substance score?
The Art of Product scores 71.0 out of 100 for substance and ranks #1202 on The B2B Podcast Index. That puts it ahead of 81% of the B2B podcasts we rank and #180 of 923 in Startups & Founders. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is The Art of Product worth listening to?
Yes - The Art of Product outscores 81% of the B2B startups & founders podcasts and shows we rank on substance, so a startups & founders operator is likely to come away with something useful.
Who hosts The Art of Product?
The Art of Product is hosted by Ben Orenstein and Derrick Reimer.
How often does The Art of Product publish?
The Art of Product publishes weekly, has 220 episodes, released its most recent episode on 2022-12-23.
Which The Art of Product episode should I start with?
Our highest-scoring recent episode is "220: Ben and Adam Wrap The Year" (71/100) - a good place to start.

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Topics this show covers

The themes that come up most across this show's episodes.

Enterprise sales processesGitHub issues and pull requests managementHoliday company shutdownSupport request triageTailwind UI licensingPanda CSS licensingOpen-source project managementAutorespondersGitHub interaction limitsHeroku outages

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