The AI XR Podcast. · 2026-08-03 · 54 min
Mark Drummond spent his Apple years building the character intelligence team behind Apple Vision Pro, working with Marvel and Jon Favreau to figure out how Hollywood IP could come to life in AR. Now, at his startup Pixi, he's making the opposite bet: forget the headset, the iPhone is the better device for bringing characters into people's lives. Mark walks Charlie and Ted through Pixi's vision - send a licensed character like Elsa to sing happy birthday through iMessage, no app required - and the underlying tech that makes it possible, including an engine built with Claude that replaced Unreal and cut compile times from an hour to seven minutes. The conversation goes deep on the Apple Vision Pro's real tradeoffs, the neurobiology of why the headset can feel exhausting after an hour, and why Mark thinks Apple's rumored "spectacles" will quietly inherit lessons from AVP's failures.
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