Scaling Smarter: What AI Can and Can’t Do for Business Growth

Episode notes

In this episode of The AI Advantage, host Solomon Williams sits down with Gilad Bechar, CEO and Founder of Moburst, to explore what it really takes to scale businesses in the age of AI. Moburst has helped global brands like Google, Samsung, and Microsoft drive growth through digital transformation, app marketing, and performance strategy. But according to Gilad, sustainable growth doesn’t come from chasing trends - it comes from understanding real business problems and building systems that solve them at scale. Together, Solomon and Gilad unpack Moburst’s evolution from a mobile-first agency into a global growth powerhouse, discussing lessons from enterprise campaigns, acquisitions, and international expansion. They also explore where AI is genuinely improving marketing and operations - and where businesses still need strong human judgment, creativity, and execution. From app store optimization and cultural adaptation to balancing brand with performance, this episode offers practical insights for leaders trying to future-proof growth in an increasingly automated world.

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