The Agency Profit Podcast · 2026-05-20 · 35 min
Points of Interest 00:00 - 01:00 - Introduction : Marcel welcomes Colin Hewitt, CEO and founder of Float, and frames cash flow as the lifeblood every agency depends on. 01:01 - 02:09 - The Origin of Float : Colin shares how running his own agency exposed the limits of spreadsheet-based forecasting and led him to build a cash flow product for service businesses. 02:10 - 05:24 - Direct vs Indirect Cash Flow Methods : A look at why traditional P&L-derived forecasts age the moment they are finished, and how a hybrid direct method delivers a forecast owners can trust day-to-day. 05:24 - 07:31 - Why Agency Cash Flow Is Uniquely Complex : Retainers, milestone billing, and time-and-materials projects each behave differently - modeling them well requires more nuance than most generic tools provide. 07:32 - 09:09 - The Trade-Offs of Outsourcing the Forecast : When forecasting is handed off entirely, owners often lose the context behind the numbers and end the month more confused than clear.
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