The Affiliate Marketing Podcast · 2026-06-24 · 37 min
How AI is Democratising and Personalising Affiliate Program Management What actually happens when AI moves from buzzword to something you can use inside an affiliate program every single day? Today, Lee-Ann sits down with Michael Cole, CMO at Everflow, to break down how AI is already changing the way affiliate programs are tracked, managed, and scaled, not in theory, but in real workflows being used today. Michael shares how teams are moving away from developer-heavy processes and instead building lightweight automations, dashboards, and reporting systems directly through AI tools. The shift in using AI is not about replacing people but instead removing the bottlenecks that stop affiliate managers from doing higher-value work. Michael also explains where AI breaks down, why judgment still sits firmly with humans, and how affiliate managers can finally reclaim time for strategy, partner growth, and relationship building instead of drowning in reporting and admin tasks. You can find a variety of AI Use Case Recipes at .
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