The Affiliate Marketing Podcast · 2026-06-17 · 34 min
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming Welcome back to a brand new season of the Affiliate Marketing Podcast! In Season 26, Episode 1, Lee-Ann Johnstone speaks with James Elliott, founder of Gamecheck, about casino fraud, cloned casino games, and the growing need for trust in online gaming affiliate marketing. As fake casino content becomes harder to spot, affiliates face a bigger responsibility when choosing which operators and games to promote. James explains how Gamecheck identifies cloned games, verifies casino content, and helps players, affiliates, and operators make safer decisions in a fast-moving iGaming market. The conversation also covers regulatory compliance, emerging market risks, AI-driven game production, and the practical steps affiliates can take to protect their audiences, strengthen credibility, and promote genuine online casino experiences. Casino Fraud and Affiliate Trust Talking Points: How cloned casino games affect players, operators, and affiliates. The history and mission of Gamecheck in identifying fake games. Methodologies for investigating casino websites and verifying authenticity.
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