The Ad Project, Powered by Podean · 2026-01-29 · 26 min
In Episode 176, Maarja Hewitt and Tony Miller , Ad Advance's Director Programmatic Strategy, discuss Amazon DSP’s shift to the Open Internet with new partnerships from Roku, Disney, Netflix, and Spotify. Key takeaways include: One-Stop Shop : Amazon DSP expands to offer video and audio ads across the Open Internet. Unified Media : Solves fragmentation by offering better frequency control and measurement. New Opportunities : Roku, Disney, and Netflix partnerships unlock unique reach and global scaling. Audio Expansion : Platforms like Spotify and SiriusXM bring addressable, programmatic audio to DSP. 2026 Outlook : A reset in media planning with unified reach and outcome-based strategies. Tony also shares his thoughts on how brands can adapt to this new DSP landscape. Follow, subscribe, and
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