The Accounting Leads Now Podcast · 2026-08-06 · 29 min
Most firm owners who feel stuck are not short on skill or short on clients. They are short on clarity about what they are actually worth, and what they actually want. Episode 85 features Will Hill, founder and owner of Will Hill Consults, LLC, a coaching and consulting firm serving the tax and accounting profession. Will has been working with firms since 2001 and was named to Accounting Today's "Top 100 Most Influential People in Accounting." In this conversation, Will breaks down the two versions of stuck he sees on almost every first call, why "I keep changing things and I am just busier" is a symptom of an alignment problem and not a technical one, and the order he uses to roll out a new value proposition: new clients first, then clients hitting a natural life cycle change, then clients being served below your minimum, and the price-only conversations last. He also explains why firms should track client goals the same way they track numbers, what happens to team trust the moment an owner fires a client who mistreats staff, and the one exception he will never make no matter how much that client pays.
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