The Account Experience Podcast · 2025-06-09 · 36 min
What happens when Customer Experience (CX) moves from buzzword to boardroom priority? In this episode, Host Adam Dorrell was joined by Nienke Bloem, a globally recognized CX leader and educator with CSP and CCXP qualifications. She’s dedicated to working with customer experience leaders and elevating their CX impact. If you’ve seen her live or watched her videos, you’ll know her contagious energy and practical approach to making CX strategies work! Nienke and Adam discuss why CX isn't just a department but a company-wide movement, how to get board members to feel the customer truth, and the two speeds of change (and why leaders must master both) If you're passionate about B2B CX and want to drive impact at the highest level, this one's for you.
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