The Cannes Sessions - TWICM X The Uncensored CMO

That's What I Call Marketing · 2026-06-27 · 6 min

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Episode notes

Jon Evans (Uncensored CMO) on Going Solo: Sponsorship, Podcasting as Networking & Cashflow Reality Conor Byrne chats with Jon Evans (Uncensored CMO) about leaving the CMO track to run his podcast full time, using sponsorship to fund the work and turning “being good at talking” into a career. Jon explains why podcasting is a powerful networking tool - CMOs often decline coffee but say yes to being a guest - and how it accelerates learning by speaking to experts weekly. He also shares the less glamorous surprises of working for yourself: contracts, running a business properly, cashflow, and the difficulty of getting paid on time while supporting a team. Jon stresses that success is a long grind - “seven years to have an overnight success” - and that consistency and compounding effort are what make creator-led media businesses work in marketing. That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession. Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.

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