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TechCrunch Startup News artwork

Fika Jobs raises $4M to build a video-first hiring platform where AI agents interview candidates

TechCrunch Startup News · 2026-06-24 · 6 min

0:00--:--

Key moments - from our scoring

Substance score

23 / 100

Five dimensions, 20 points each

Insight Density5 / 20
Originality4 / 20
Guest Caliber2 / 20
Specificity & Evidence10 / 20
Conversational Craft2 / 20

Fika Jobs, a Stockholm-based startup, has raised $4 million in pre-seed funding to launch a video-first hiring platform that replaces traditional resume screening with AI-conducted video interviews and short-form candidate profiles. Co-founders Jacob and Alexandre Dubois built the platform after realizing that personality, communication skills, and cultural fit - traits employers value most - are difficult to capture on paper. Candidates connect their LinkedIn profile, answer AI-generated interview questions powered by Google's Gemini models in a roughly 10-minute video session, and receive automatically organized short-form video clips that form their persistent profile. Employers browse a pre-screened candidate pool rather than sorting through applications. The revenue model charges employers 10% of a successful hire's first year salary - lower than traditional recruiter fees of 20-30%. While the approach could benefit early-career professionals and non-traditional candidates whose potential isn't obvious from resumes, the platform introduces bias risks by exposing candidates' race, age, gender, appearance, and accent. Fika plans early access this week with broader launch in fall 2024, starting in Sweden before expanding internationally. Over 100 companies are waitlisted, with 50+ having tested the platform including Plenty Labs, 6, AI, Cogniti, and Rebtel. The round was led by Luminar Ventures with participation from Alliance VC and King co-creators Sebastian Knudsen and Riccardo Zacconi.

Key takeaways

  • →Fika Jobs flips the typical AI hiring model by having candidates maintain AI-evaluated video profiles that employers browse, rather than employers using AI to screen submitted applications.
  • →The platform uses Google's Gemini models to conduct roughly 10-minute personalized video interviews based on LinkedIn profiles, converting responses into short clips organized into discoverable candidate profiles.
  • →Fika's revenue model charges employers 10% of a successful hire's first year salary, undercutting traditional recruiter fees of 20-30% while keeping the platform free for job seekers.
  • →The approach aims to surface communication skills and cultural fit that resumes obscure, potentially benefiting early-career and non-traditional background candidates, though video profiles introduce discrimination risks that resume screening partially mitigates.
  • →The company is launching early access this week in Sweden with a broader public launch planned for fall, and has over 100 companies on the waitlist with 50+ already testing the platform.

In this episode

  1. 1Introduction to Hiring Process Problems
  2. 2Fika Jobs Platform Overview and $4M Funding
  3. 3How the Platform Works for Candidates
  4. 4Founders' Origin Story and Vision
  5. 5Benefits and Bias Concerns of Video Profiles
  6. 6Launch Timeline and Company Growth
  7. 7Pricing Model and Early Traction

Mentioned

Fika JobsFramerGoogle GeminiLinkedInTikTokLuminar VenturesAlliance VCKingJacob DuboisAlexandre DuboisSebastian KnudsenRiccardo Zacconi

Topics in this episode

LinkedInGoogle GeminiFika JobsLuminar VenturesAlliance VCCandy CrushPlenty Labs6senseCognitiRebtel

Questions this episode answers

How does Fika Jobs' video interview process work for candidates?

Candidates connect their LinkedIn profile, and Fika's AI generates personalized interview questions based on their background. They complete a roughly 10-minute video interview with an AI agent powered by Google's Gemini models, and Fika automatically organizes their responses into short-form video clips that become their profile.

What is Fika Jobs' business model and how much do employers pay?

The platform is free for job seekers. Employers pay nothing upfront but Fika takes 10% of a successful hire's first year salary, which is lower than the 20-30% placement fees charged by traditional recruiters.

When is Fika Jobs launching and where will it operate first?

Fika is opening early access to candidates this week, with a broader public launch expected in fall 2024. The company will initially focus on Sweden before expanding internationally.

What bias risks does Fika Jobs' video-first approach introduce?

By allowing employers to see candidates' race, age, gender, physical appearance, and accent before evaluating qualifications, the platform opens the door to discrimination that traditional resume screening partially obscures, though this approach may help non-traditional candidates whose potential isn't apparent from resumes.

Who are the founders of Fika Jobs and what inspired them to build the platform?

Co-founders Jacob and Alexandre Dubois are brothers who previously built the social app Gaff. They created Fika Jobs after nearly passing on a strong candidate whose resume didn't stand out, realizing that traits like grit, drive, and ambition are difficult to capture on paper.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

5 / 20

This is a narrated news brief that reads like a press release summary. The only marginally non-obvious point is the bias risk caveat around video profiles, but it is mentioned and immediately dropped with no depth or actionable analysis for operators.

video profiles introduce real bias risks that are also worth acknowledging. While when employers can see a candidate's race, age, gender, physical appearance and accent before evaluating their qualifications, it does open the door to discrimination
Generative AI has only made things messier, with employers increasingly relying on AI powered screening systems to sift through an overwhelming number of submissions

Originality

4 / 20

The framing is entirely conventional startup journalism - a familiar 'LinkedIn meets TikTok' analogy and standard AI-hiring narrative with no contrarian arguments, first-principles reasoning, or genuinely fresh perspective offered.

creating something that feels like a cross between LinkedIn and TikTok
Unlike most competitors that focus on helping employers source, screen and match candidates more efficiently with AI Fika, UM is building a platform where candidates maintain video first profiles

Guest Caliber

2 / 20

There are no guests whatsoever - this is a scripted narration by two unnamed speakers. The only founder voice is a single embedded PR quote, not a live conversation, offering zero practitioner depth.

When we were building social app Gaff, we spent a lot of time recruiting and almost passed on a candidate because his resume did not really stand out

Specificity & Evidence

10 / 20

The episode does include concrete data points typical of a funding announcement: round size, fee structure with comparator percentages, waitlist and pilot company counts, and named investors and test clients, which is the strongest dimension here given the news-brief format.

fika takes 10% of a candidate's first year salary upon a successful hire. The company notes that this is lower than the 20 to 30% placement fees often charged by traditional recruiters
more than 50 companies have tested the platform, including Plenty Labs 6, AI Cogniti and Rebtel

Conversational Craft

2 / 20

There is no conversation at all - the episode is a fully scripted, two-narrator news read with no questions, no guests, no follow-ups, and no dynamic exchange of any kind; craft here is simply not applicable as a podcast format.

That's all for now. For the latest tech news, go to techcrunch.com.

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Share of words spoken

  • Host73%
  • Narrator18%
  • Narrator9%

Most-used words

framer9candidates8employers8platform7fika7video6building5resume5launch4site4interview4candidate4founders4chrome4complete3agents3

Episode notes

Fika Jobs announced on Tuesday a $4 million pre-seed round, which will be used to continue developing the platform, grow the team, and prepare for a wider launch later this year. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Full transcript

6 min

Transcribed and scored by The B2B Podcast Index.

Host: This is techcrunch.

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Narrator: of your site from a Framer specialist or get started building for free today@framer. Framer.com tcstartups for 30% off a Framer Pro annual plan. That's framer.com tcstartups For 30% off framer.com tcstartups rules and restrictions may apply.

Host: You know the hiring process has long been criticized for its inefficiency and opacity. Uh, candidates spend hours writing applications and submitting cover letters, only to disappear into what often feels like a black box. Generative AI has only made things messier, with employers increasingly relying on AI powered screening systems to sift through an overwhelming number of submissions. Stockholm based startup Fika Jobs thinks there's a better way. The company is building a video first hiring platform that combines AI interview agents with short form video profiles, creating something that feels like a cross between LinkedIn and TikTok. Instead of relying solely on resumes, candidates complete AI powered interviews designed to showcase their personality and communication skills. Fika Jobs announced on Tuesday a $4 million pre seed round which will be used to continue developing the platform, grow the team and prepare for a wider

Narrator: launch later on this year.

Host: For job seekers, the process starts by connecting a LinkedIn profile. FICA's AI reviews the candidate's background and generates personalized interview question. Candidates then complete a roughly 10 minute video interview with the AI agent currently powered by Google's Gemini models. After the interview, Fika automatically turns responses into short video clips and organizes them into a profile. Instead of applying to every new role, candidates maintain a live profile that employers can discover and revisit as new opportunities arise. The idea came from co founders and brothers Jacob and Alexandre Dubois while they were building their previous startup. Jacob said. When we were building social app Gaff, we spent a lot of time recruiting and almost passed on a candidate because his resume did not really stand out. We ended up speaking with him anyway, and within minutes his grit, his drive and his ambition became obvious. Exactly the kind of person we wanted to hire. That experience convinced the founders that some traits that employers care about most are difficult to capture on paper. Unlike most competitors that focus on helping employers source, screen and match candidates more efficiently with AI Fika, UM is building a platform where candidates maintain video first profiles and employers browse a pool of people who have already been interviewed and

Narrator: evaluated by AI uh.

Host: If successful, Fika jobs could help employers assess communication skills and cultural fit early in the hiring process, complementing traditional resume and application reviews. This approach may be especially valuable for early career professionals and candidates from non traditional backgrounds whose potential is not always apparent from a resume alone. Of course, video profiles introduce real bias risks that are also worth acknowledging. While when employers can see a candidate's race, age, gender, physical appearance and accent before evaluating their qualifications, it does open the door to discrimination that a resume, for all its flaws, at least partially obscures. There's a reason some companies have moved toward blind resume screening. The platform plans to open early access to candidates this week, with a broader public launch expected this fall. The company will initially focus on Sweden before expanding internationally. Fika currently has a small team, but expects to reach around 10 employees by

Narrator: the end of the year.

Host: More than 100 companies are on the wait list, say the founders, though they declined to disclose which ones. Separately, they said more than 50 companies have tested the platform, including Plenty Labs 6, AI Cogniti and Rebtel. The platform is free for job seekers. Employers pay nothing upfront, but fika takes 10% of a candidate's first year salary upon a successful hire. The company notes that this is lower than the 20 to 30% placement fees often charged by traditional recruiters and headhunters. The round was led by Luminar Ventures with participation from Alliance VC and King co founders Sebastian Knudsen and Riccardo Zacconi, the duo best known for creating the hit mobile game Candy Crush. That's all for now. For the latest tech news, go to techcrunch.com.

Narrator: This episode is brought to you by Google Chrome. You think you know a browser, but Gemini and Chrome? That's new. It can help you with practically anything on the web, like restoring a vintage motorcycle from a 50 page restoration block. Or finally, break down that long article you've had open for weeks. Gemini and Chrome is here for it, ready to make anything online make sense. There's no place like Chrome. Check responses Setup required compatibility and availability various 18.

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