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E174. Why 30% of Your Potential Customers Can't Use Your Website

Tech Your Business · 2025-11-03 · 27 min

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Episode notes

Most business owners don't realise that 20-30% of website visitors struggle to use their sites due to accessibility barriers. This episode reveals how web accessibility isn't just about compliance - it's a strategic advantage that reaches more customers and improves your bottom line. Warren Wilansky, Founder of Plank Digital Agency with 25+ years experience, shares how one client saw donations increase by 100-200% after implementing accessible design principles. The surprising part? Building accessibility into your website from the planning stage costs roughly the same as a standard website.

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