
The Privacy Insider · 2026-02-16 · 1h 0m
With California expanding enforcement, launching the DROP system, and signaling what comes next for automated decision-making and data brokers, privacy expectations for businesses are becoming clearer - and harder to ignore. Tom Kemp , Executive Director of the California Privacy Protection Agency , is one of the few people shaping US privacy enforcement who understands business realities from the inside. We discuss what changes when a former tech CEO becomes a regulator, how California balances innovation with enforcement, and why making privacy easier for consumers is the real unlock. Key Takeaways: 00:00 Introduction. 05:10 How firsthand GDPR compliance shaped California’s privacy framework. 08:45 Why California believes innovation and privacy can coexist. 13:40 What the California Privacy Protection Agency actually does. 18:50 How enforcement works, and what regulators want businesses to understand. 23:30 Why transparency and cooperation matter during enforcement actions. 28:10 How states collaborate on privacy enforcement across jurisdictions. 33:00 What the DROP system is and why it changes deletion of information from data brokers.