Tech World Human Skills · 2026-05-13 · 38 min
Buyers in a serious software evaluation sit through between eight and thirteen vendor demos, and most of them blur into the same slick performance, so the sales engineer who actually gets remembered is the one who shows up as a real human. This episode digs into the three timeless behaviours that Ron Whitson has spent twenty-eight years in pre-sales learning the hard way: be authentic, listen actively, and leave an impression. The conversation works through each one in turn, what gets in the way of doing it well, and the small habits that move the dial. On authenticity, Ron makes the case that imitating someone else's demo always reads as fake, and that in a market saturated with AI-generated polish, the slightly boring real version of you is more valuable than a perfect performance. On active listening, he separates listening to understand from listening to respond, and explains why putting the phone down and resisting the urge to jump in is harder than it sounds, especially for technical experts who already know where the question is going.
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