Tech Talks Daily · 2026-08-03 · 26 min
What can Formula One and football teach businesses about building customer relationships that continue long after a single event? In this episode of Tech Talks Daily, I speak with Ben Lewis, Vice President of Marketing at Infobip, about the company's work with AI-powered sports companions and what those experiences can teach customer experience leaders in every industry. Ben explains how Infobip worked with TGR Haas F1 Team to create RaceMate, an AI companion available through WhatsApp and Apple Messages for Business. Fans can access team information, driver histories, race schedules, trivia, personalized content and interactive experiences without downloading another application. We also discuss PitchMate, Infobip's conversational companion for global football fans. It remembers a fan's preferred team, can deliver personalized schedules and match information, and supports quizzes and other interactive features across an extended tournament. For me, one of the most useful lessons is the decision to meet fans inside messaging channels they already use.
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