Tech for Non-Techies · 2026-06-24 · 18 min
Most corporate leaders say they want innovation. What they actually reward is the opposite. And then one day - usually the moment someone gets promoted to the top - the rules change. Suddenly you need vision, ideas, creativity. Nobody told you that was coming. Nobody taught you how. Founders know this feeling from day one. The pressure to create something new, with limited resources, no roadmap, and no safety net. The skill that gets both of these people through that moment has a name. It's called product thinking. And if you haven't heard of it - you're almost certainly already doing it. You just don't know it yet.
310. Product thinking and personal brand: why you need both to win39 / 100
308. How to innovate without blowing up your business - with Netflix's ex-CFO
307. How to lead a development team when you're not technical
306. From prototype to product: the infrastructure trap non-technical leaders miss
305. How to build a company you're proud of - with Eric Ries