Tech for Non-Techies · 2026-05-27 · 32 min
Most founders start with the best intentions. And then somewhere along the way - without noticing - the company they've built becomes something they're ashamed of. Not because they're bad people. But because nobody taught them how to prevent it. Eric Ries wrote The Lean Startup - the book that changed how Silicon Valley thinks about building companies. His new book, Incorruptible , tackles the question that comes next: how do you build a company that makes money without destroying the thing that made it worth building in the first place? In this episode, Sophia Matveeva speaks with Eric about the practical techniques any founder can use today - no revolution in how business works required.
310. Product thinking and personal brand: why you need both to win39 / 100
309. What successful founders and senior executives have in common
308. How to innovate without blowing up your business - with Netflix's ex-CFO
307. How to lead a development team when you're not technical
306. From prototype to product: the infrastructure trap non-technical leaders miss