How FIS is helping financial institutions evolve loyalty beyond rewards

Episode notes

Financial institutions are rethinking loyalty at a critical moment. Credit card spending sits at record highs, but economic uncertainty looms. For banks aiming to stay relevant, loyalty can no longer be an afterthought - it needs to be embedded into every customer experience from the start. At FIS's Emerald 2025 conference in Orlando, Mladen Vladic, general manager of loyalty services at FIS, sat down to discuss how the loyalty industry is evolving beyond traditional card-based rewards. His central argument: Financial institutions need to shift from chasing share of wallet to capturing share of mind first.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Corporate Finance Explained | When Bitcoin Hits The Balance SheetFinPod · on Banking80 / 100
• Sapna Shah, of Sie ventures, joins Guy to discuss being a strategic partner to a founder and CFOs and seed investingCFO Insights · on fintech78 / 100
• The Trust Advantage with Andie Hill, Payroc | Episode 528Leaders In Payments · on fintech73 / 100
• A Conversation with Senator Kay Bailey HutchisonTXOGA Talks · on industry71 / 100
• How Ramp Rebuilt Corporate Cards for the AI EraStartup Stories with Fexingo · on fintech

• Mastercard's Marc Pettican on the road to a $17.4 trillion virtual card market78 / 100
• Trust, stablecoins, and the AI margin squeeze:What McKinsey and QED's fintech report means for banks89 / 100
• How Figure and Method closed the loop on debt consolidation and cut delinquency in half70 / 100
• The bank account is the product: Slash's bet on vertical SMB banking74 / 100
• How Kudos built a consumer data moat on top of credit card rewards72 / 100