Talking Shop by Retail Sector · 2026-07-02 · 57 min
On this episode of Talking Shop, we sit down with Katie Peake, Co-Founder of creative agency Backlash, to talk about the roaring comeback of brick-and-mortar retail. Katie shares how temporary spaces can completely transform a heritage brand's perception, win over hyper-savvy Gen Z shoppers, and serve as a vital tool for capturing first-party customer data. We also get a fascinating behind-the-scenes reality check on the rise of AI-designed pop-ups , the logistical boundaries of physical retail , and how independent brands can master experiential marketing on any budget.
Beyond the visibility exercise: Sammy Allanson on winning regional retail growth62 / 100
The dark funnel: Nikki Baird on how LLMs are disrupting retail data
Resisting the trend cycle: how &SONS scales on timeless design
Cracking the American market: Dan Cate on the operational realities of retail expansion
Leading through new realities: Alain Bejjani on the retail crisis playbook