B2B Marketers Are Under Pressure and the C-Suite Needs to Pay Attention

Episode notes

Kathy Floam-Greenspan, founder of Palm Marketing, shares insights from her recent survey on B2B marketing challenges, the impact of AI, and strategies for maintaining focus in a rapidly changing environment. Takeaways Expectations are outpacing staffing and budgets in B2B marketing. Only 29% of marketers are confident in proving ROI with current tools. AI impacts strategy but is not a magic solution; human touch remains essential. Maintaining focus and a quarterly plan is key to marketing success. The full "Marketing Under Pressure" report is available for download at Learn more at Chapters 00:00 Introduction to Cathy Floan-Greenspan and Palm Marketing 02:45 The Evolution of B2B Marketing and Survey Insights 05:30 Challenges in B2B Marketing: Resource Gaps and ROI 08:03 The Role of AI in Marketing Strategies 10:57 The Importance of Focus in Marketing 13:45 Navigating Change in B2B Leadership 16:29 The Wake-Up Call for C-Suite Executives 19:06 Final Thoughts and Resources for Marketers

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